Simple as an iceberg
Technology does have necessary complexity. Even the internet (which just about everyone uses and understands at a basic level) has a lot going on behind the scenes. The important thing is that you don't need to know how all that works to use it.
Simple ideas are not the same thing as simple implementations.
Blockchain is complicated. The use cases and benefits are simple (conceptually).
In order for mass adoption to occur, we have to stop focusing on how blockchain works (or even what exactly it's doing) and start talking about why it matters and who it matters for.
More on Monday,