Loyalty and Portability

Storing your customers' data on blockchain makes it portable. This is because the data isn't owned by your company. It belongs to the user. They can transfer the data around which will lead to a secondary market of buyers and sellers.

In the case of blockchain-backed games, this means that your in-game currencies and items can be bought and sold. New players who don't want to grind their way through the early stages of the game can buy in. Long time players can sell the loot they earn for real money.

At first glance, this may seem like a bad thing. How will you keep your players loyal and engaged if they can just sell everything and walk away?

The reality is that player loyalty will actually increase where it matters. Players who aren't having a good time were already going to walk away. Now, those players won't feel like they wasted their time playing your game and will be more likely to recommend it to a friend even though the game wasn't their favorite personally.

Players who were going to keep playing are still going to keep playing. Some will even double down because they're able to earn real money by doing so.

The trick to player loyalty is the same as always. Build a really fun base game. Listen to the community. Continually build new, exciting content into the game.

​

-Luke

​

P.S. There's a reason stores offer loyalty programs that pay customers to shop.